If you sell salon furniture at scale — as a distributor, agent or wholesaler — the end of the year usually feels like a mix of opportunity and pressure.
On one side, you have warehouse shelves full of slow-moving items tying up cash.
On the other, your bestselling beds, chairs and trolleys still need to be available for salons preparing for the new year.
Christmas and the start of 2026 are not only about “doing a promotion”. Used well, this period is a very practical chance to:
Reshape your stock
Protect your price structure
Help your salon clients upgrade their spaces in a smart way
The ideas below are written from a reliable Dongpin supplier perspective, they are meant for you to use directly as a salon furniture distributor, dealer or wholesaler in any market.
Before you talk about bundles, gifts or campaigns, it helps to decide what you actually want from this season.
Instead of only chasing more volume for December, set goals like:
Reduce clearly overstocked SKUs to a healthy level
Strengthen the position of your hero products (shampoo beds, facial beds, manicure tables, pedicure chairs, stools, trolleys, etc.)
Increase average order value with simple package ideas, instead of cutting price on single items
Once your goal is clear, every Christmas and New Year promotion becomes part of a long-term inventory and margin strategy, not just a short-lived sale.
Overstock does not have to mean heavy discounting and damaged positioning. There are softer, more strategic ways to move slow-moving stock.
Rather than putting a basic trolley or older bed alone on promotion, build small room packages that make sense to a salon.
For example:
Choose a reliable facial bed, shampoo unit or recliner as the main hero product
Add slow-moving items as supporting pieces: stools, side tables, simple cabinets, older colour options
Give each package a clear, practical name a salon owner will immediately understand, such as:
“Year-End Facial Room Starter Set”
“Compact Pedicure Corner Package for 2026”
“Budget Lash & Brows Station Bundle”
From your side, you are moving inventory.
From your client’s point of view, they are buying a ready-to-use room, not “cheap stock”.
Small slow-moving items can become very effective order incentives.
You can suggest to your salon customers:
Above a certain order value, they receive a free:
technician stool
metal service trolley
small side cabinet or footrest
Position it as:
“Christmas upgrade: complimentary workstation add-on”
“Free extra stool for your second technician this season”
The message is “extra value for the salon”, while you quietly turn boxed stock into:
Higher order values
More loyal customers
A cleaner warehouse
Quite often, a product is slow not because it is poor quality, but because it is presented as the main hero, when it could succeed in a more modest role.
Consider re-positioning some SKUs for:
Backup use:
extra facial beds for busy weekends
spare shampoo chair for high season
Training / academy use:
practice beds for new staff
student workstations in beauty schools
Backroom and support use:
trolleys for laundry areas
storage carts for colour, towels, cleaning supplies
Update titles and descriptions in your listings:
“Basic Facial Bed – Ideal as a Backup Bed in Peak Season”
“Simple Salon Trolley for Back Room and Laundry”
Suddenly, a slow mover becomes a practical secondary solution instead of a failed main product.
Not everything must be sold immediately. Some stock can increase the strength of your service.
For items with classic structures (even in older colours), you can:
Keep a small quantity as after-sales replacement units
In case of serious damage or warranty cases, you can swap quickly
Use units as demo furniture in your showroom or training centre
for staff training
for photos and videos
for client visits and small events
This approach:
Improves your reputation for support
Gives you real furniture for marketing content
Reduces the feeling of “dead stock” in the warehouse
Sometimes a straightforward clearance is necessary. If so, try to protect your long-term pricing:
Limit the time clearly: e.g. 15–31 December
Avoid words that sound too cheap; try:
“Christmas Warehouse Special”
“Year-End Storage Optimisation for 2026 Collections”
Explain the reason in a positive way:
“We are freeing capacity for new 2026 collections and colours.”
This keeps your brand positioning professional, even when you are moving stock at aggressive prices.
Bestsellers are usually not the problem. The real questions are:
How do you protect margin when everyone expects promotions?
How do you avoid shortages in January and February?
Instead of heavy discounts on your most popular beds and chairs, promote commitment and planning:
Invite your clients to book several months of demand at once
Christmas, New Year and early 2026
Offer stable pricing if they commit to a certain volume across this period
Allow split shipments while keeping one agreed price
One simple message to share with your salon customers:
“If you already know you will open or renovate rooms in early 2026, this is the best moment to secure stock and lock today’s price.”
This helps salons avoid surprises later, and helps you plan production and logistics more calmly.
A single head spa bed, shampoo chair or electric facial bed has a clear price ceiling.
A complete treatment room has much more flexibility.
Consider creating 2–3 standard packages, for example:
“Minimal Facial Room Set”
1 best-selling facial bed
1 matching stool
1 trolley
“Premium Head Spa / Shampoo Room”
1 high-end shampoo or head spa unit
2 stools
1 storage cabinet
Benefits for you:
Higher average order value
Better use of complementary items (some may be slower moving)
Benefits for the salon:
Faster decision-making
A coordinated look without needing a designer
You do not always need a discount to make a bestseller attractive.
Sometimes a limited option is enough to motivate action.
Ideas include:
One or two special upholstery colours for beds and chairs
A limited armrest / headrest configuration
A small design detail exclusive to holiday orders
Important points:
Clearly communicate the end date for ordering the limited version
Keep the structure of the product the same to avoid complex engineering
Use real photos or good mock-ups so salons can visualise the result
This lets you create a sense of “now is the moment” without harming your standard line.
In your marketing, let your strongest products lead:
Use them in banners, covers, email subjects and social media posts
Highlight their benefits: comfort, reliability, design, warranty, etc.
Then, when you prepare formal offers or discuss details with clients,
add small accessories and support items:
“If you are upgrading two rooms, these matching trolleys and stools will complete the set.”
“If you choose this shampoo unit, we can add a backroom trolley at a special Christmas rate.”
This approach keeps your communication clean and aspirational,
while your sales notes and quotations quietly improve the economics of each order.
Not every distributor has a full marketing department. That is fine.
You do not need complex campaigns to support these ideas.
A few realistic pieces of content can already make a difference:
Short articles or PDFs
“Three Furniture Changes Clients Notice First in a Salon”
“Where to Start When Upgrading Your Treatment Rooms for 2026”
“How to Plan Your Salon Furniture Purchases Around Christmas & New Year”
In each piece, briefly:
Share practical tips from your experience
Include 1–2 key products as examples (one bestseller, one budget option)
Simple social posts or email lines
“Thinking about upgrading your lash room for 2026? Start with the bed, the lighting and one good stool.”
“Christmas is a good time to add a backup bed for your busiest days next year.”
Your goal is not to write literature.
Your goal is to stay visible and show that you think like a partner, not just a seller.
To turn all of this into action, you can walk through a quick checklist with your team:
Map your inventory
Which SKUs are clearly overstocked?
Which SKUs are consistent bestsellers?
Design 1–2 overstock strategies
One or two room bundles that absorb slow movers
One or two “Christmas upgrade gifts” using small items
Define your bestseller approach
Will you use this season to lock in Q1 demand?
Can you build 2–3 complete room sets around hero models?
Is there a limited colour or configuration you can introduce safely?
Prepare simple messages for your sales team
One sentence explaining overstock bundles
One sentence about booking bestsellers early
One sentence about any limited offers or colours
Set clear dates
When does your Christmas / New Year window start and end?
What changes after that (pricing, availability, bundles)?
If you treat the holiday season as a structured project—not just a discount period—you gain much more than a few extra December orders.
You free up space and cash from the wrong products.
You strengthen the position of your bestsellers for 2026.
And most importantly, you show your salon clients that you are planning ahead with them, not simply reacting week by week.
That is the kind of partnership that keeps distributors, manufacturers and salons growing together well beyond Christmas.
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