If you’re a distributor, brand agent or manufacturer in the beauty industry, trade shows in 2026 are not “nice-to-have” marketing events anymore – they’re where you test markets, qualify partners and check the real pulse of the industry.
At the same time, the calendar is crowded. Cosmoprof here, Beautyworld there, regional shows everywhere – and travel budgets are not unlimited. This guide is written from a supplier’s perspective, to help you:
See which major international shows in 2026 have already released official dates and locations
Understand what type of buyers each show attracts
Decide which shows make sense for your business, instead of simply following the crowd
All the show information below comes from official organizers or trusted industry bodies, and we include links so you can double-check details and register directly.
Not all “beauty shows” are built for the same goals. Broadly, you’ll see four types of events on the 2026 calendar:
These are the big, global hubs – you’ll find everything from finished brands to packaging, OEM/ODM, salon equipment, spa furniture and more.
Typical examples in 2026:
Cosmoprof Worldwide Bologna (Italy) cosmoprof.com
China Beauty Expo (CBE) Shanghai China Beauty Expo
Cosmoprof Asia Hong Kong Cosmoprof-Asia
Cosmoprof North America – Miami & Las Vegas
These shows are useful if you want global reach and you’re ready to invest more in booth, samples and travel.
These focus on professional users – salon owners, spa managers, nail & lash techs, barbers, estheticians and wellness pros.
Key 2026 examples:
Be+Well | Beauty and Wellness Show New York (merged IBS + IECSC)
COSMOBEAUTY SEOUL (Korea)
These are great if you sell salon furniture, beauty beds, spa tables, stools, trolleys, small devices and you want direct contact with professionals and small-to-medium operators.
If you’re building or expanding a skincare, haircare or scalp-care product line or running an OEM/ODM lab, these are your key platforms.
Core shows in 2026:
These events gather formulators, R&D teams, raw material suppliers and regulatory experts. For pure furniture/equipment distributors, they’re more “trend and networking” than “immediate orders”.
These are strong in specific regions, ideal when you want to go deep in one area instead of spreading thin worldwide:
Beautyworld Middle East – Dubai for the Gulf, Middle East & North Africa
InterCHARM – Moscow for Russia & CIS markets
For many distributors and OEM factories, one or two of these “gateway” shows can be more effective than a random global event.
Dates: 26–29 March 2026
Location: BolognaFiere, Bologna, Italy
Official site: cosmoprof.com
What it is
Often called the global beauty show, Cosmoprof Bologna brings together 3,000+ exhibitors from 60+ countries across perfumery & cosmetics, hair, nail, beauty salon equipment, packaging and private label.
Who it’s for
Distributors and agents looking for multi-country brand portfolios
Brands wanting to talk directly to global retailers and distributors
OEM/ODM labs and factories seeking international brand clients
Practical tip from a supplier view
For furniture, spa beds and salon equipment, Bologna is more about branding & relationship building than quick large orders. It’s a show where you:
Showcase flagship models & design capabilities
Collect qualified leads from many regions
Schedule back-to-back meetings with existing partners
If you can only attend one truly global show in 2026, Bologna is usually at the top of the list.
Dates: 20–22 March 2026
Location: Messe Düsseldorf, Düsseldorf, Germany
Official site: beauty-duesseldorf.com
What it is
The leading European show for cosmetics, nail, foot care, wellness & spa, with over 1,200 exhibitors and 55,000 trade visitors in recent editions.
Who it’s for
European distributors of professional salon and spa products
Brands focusing on professional skincare, spa rituals, nail and foot care
Furniture & equipment suppliers for salons, medical spas and wellness clinics
Why it’s useful
Düsseldorf is less “global circus” and more deep, professional audience from DACH region and wider Europe. If you sell:
Treatment beds, massage tables, spa couches
Esthetician chairs, stools and trolleys
Devices used in professional cabin treatments
…then this show gives you direct feedback from the people who actually work on clients all day.
Dates: 14–16 April 2026
Location: Paris Expo Porte de Versailles, Hall 7, Paris, France
Official site: in-cosmetics Global
What it is
The key ingredient & formulation event worldwide: raw materials, active ingredients, textures, delivery systems, testing, regulatory and more.
Who it’s for
Skincare, bodycare, haircare, scalp-care brands
OEM/ODM factories and R&D labs
Distributors who also handle cosmetic brands, not only equipment
Why it’s useful
If your strategy includes combining equipment (bed, chair, device) + exclusive skincare line, this is where you:
Discover new actives and textures
Meet labs that can develop private label formulas
Understand what claims (“microbiome,” “longevity,” “well-ageing”) will actually sell in the next 3–5 years
Dates: 12–14 May 2026
Location: Shanghai New International Expo Center (SNIEC), Shanghai, China
Official site: chinabeautyexpo.com
What it is
One of Asia’s biggest B2B beauty platforms, with zones covering:
Personal care & skincare, color cosmetics, fragrance
Medical beauty & salon/spa products
Ingredients, OEM/ODM, machinery and packaging
Who it’s for
Global buyers sourcing from Chinese and Asian manufacturers
Distributors wanting to spot trend brands from Asia
Factories (like us) that want to meet overseas buyers in one place
Why it’s useful
CBE is ideal if you’re building or vetting your Asian supply chain – especially for:
Contract manufacturing
Entry-level to mid-priced product lines
Private label and white-label projects
It is intense and busy, but it’s one of the fastest ways to see a lot of factories and brands in three days.
Dates:
Cosmopack Asia (supply chain): 10–12 November 2026, AsiaWorld-Expo
Cosmoprof Asia (finished products): 11–13 November 2026, Hong Kong Convention & Exhibition Centre (HKCEC)
Official info: Fair Info – Cosmoprof Asia
What it is
Hong Kong is the bridge between East and West, and Cosmoprof Asia uses two venues:
AsiaWorld-Expo – ingredients, private label, packaging, machinery
HKCEC – finished brands, professional products, salon & spa solutions
Who it’s for
Distributors targeting Asia-Pacific plus global brands
OEM/ODM + packaging suppliers who want overseas clients
Salon & spa furniture suppliers who want Asia-Pacific distributors
Why it’s useful
Compared to Shanghai CBE, Hong Kong tends to have a higher concentration of international buyers and brands, and English is widely used. If your target buyers are from Southeast Asia, Oceania, Japan/Korea plus EU/US visitors, this show is very efficient.
Dates: 6–8 October 2026
Location: Dubai World Trade Centre, Dubai, UAE
Official site: Beautyworld Middle East
What it is
The largest international beauty trade fair in the Middle East for beauty products, hair, fragrances and wellbeing.
Who it’s for
Distributors and wholesalers for GCC, Middle East and North Africa
Salon & spa suppliers targeting luxury hotels, palaces, medical spas
Brands and OEM factories interested in halal, prestige and niche segments
Why it’s useful
Middle Eastern projects often combine luxury design + strong budgets. For furniture and equipment, that means:
Demand for high-end finishing, electric spa beds, head spa beds
Opportunities for project-based orders (hotels, resort spas, hospitals)
Buyers who care about design, durability and after-sales support
Miami edition
Dates: 27–29 January 2026
Location: Miami Beach Convention Center, Miami Beach, USA
Official site: Cosmoprof North America Miami
Las Vegas edition
Dates: 13–15 July 2026
Location: Mandalay Bay Convention Center, Las Vegas, USA
Official site: Cosmoprof North America Las Vegas
What they are
CPNA is the leading B2B beauty show in the Americas – from skin, hair and nail brands to packaging and private label. Miami is positioned as a gateway to Latin America, while Las Vegas focuses strongly on North American retail and professional channels.
Who they’re for
North & Latin American distributors and importers
Brands expanding into the US market
OEM/ODM and packaging suppliers targeting US brands
Why they’re useful
Miami: good if your business includes Latin America, Caribbean and US Hispanic markets
Las Vegas: strong for US & Canada retail buyers, e-commerce and chains, plus many pro-focused brands
For furniture and equipment suppliers, Las Vegas is usually the priority, with Miami as an additional option if you work heavily with Latin America.
Dates: 27–29 May 2026
Location: COEX, Seoul, Korea
Official site: cosmobeautyseoul.com
What it is
A long-running Korean show focusing on cosmetics, skincare, beauty devices, nail, hair and health. Seoul remains a reference point for K-beauty trends and clinical-style skincare.
Who it’s for
Distributors sourcing K-beauty brands or tools
OEM factories that want to connect with Korean labs or brands
Companies selling salon/spa furniture and devices into Korea & East Asia
Why it’s useful
If you want to understand how beauty is evolving in Korea and East Asia, and perhaps build co-branded or co-developed products, COSMOBEAUTY is a practical platform with a regional – but still international – audience.
Dates: 3–5 November 2026
Location: BITEC, Bangkok, Thailand
Official site: in-cosmetics Asia
What it is
Asia-Pacific’s leading personal care ingredients event – often described as “where APAC brands and labs meet their suppliers”.
Who it’s for
APAC-focused skincare, bodycare and haircare brands
OEM/ODM labs based in or selling to Asia
Distributors that carry both devices/furniture and cosmetic lines
Dates: 14–17 October 2026
Location: Crocus Expo, Moscow, Russia
Official site: en.intercharm.ru
What it is
The key beauty show for Russia and CIS – perfumery, cosmetics, professional products and equipment – with high concentration of regional distributors and retail chains.
Who it’s for
Companies already doing or planning business in Russia, Kazakhstan, Belarus and surrounding markets
Factories seeking local distributors and importers
Brands wanting offline presence in the region
Dates: 8–10 March 2026
Location: Javits Convention Center, New York City, USA
Official site: bewellshownewyork.com
What it is
From 2026, the historic International Beauty Show (IBS) and IECSC have merged into the Be+Well | Beauty and Wellness Show, focusing on hair, skin, body, spa and wellness pros in one combined event.
Who it’s for
Brands and suppliers targeting US salon, spa and wellness professionals
Distributors building education-driven, pro-focused portfolios
Equipment and furniture suppliers who want hands-on feedback from end users
With so many events on the calendar, the real question is not “Which show is the biggest?” but “Where will I meet the right people?”
For 2026, decide your main reason to attend shows:
Find new distributors / agents
→ Prioritize: Cosmoprof Bologna, Cosmoprof Asia, CBE, Cosmoprof North America, Beautyworld Middle East.
Attract OEM / private label clients
→ Prioritize: in-cosmetics Global & Asia, Cosmopack (part of Cosmoprof), CBE.
Reach professional end-users (salons, spas, clinics)
→ Prioritize: BEAUTY DÜSSELDORF, Be+Well New York, COSMOBEAUTY Seoul, regional pro shows.
If you try to “do everything”, you’ll end up doing nothing very well.
Think in two simple steps:
Where is my main market?
Europe → Cosmoprof Bologna, BEAUTY DÜSSELDORF
Asia-Pacific → CBE, Cosmoprof Asia, COSMOBEAUTY Seoul, in-cosmetics Asia
Middle East & North Africa → Beautyworld Middle East
North & Latin America → Cosmoprof NA (Las Vegas & Miami), Be+Well New York
Russia & CIS → InterCHARM Moscow
What do I sell?
Furniture / equipment → comprehensive & professional shows
Skincare / haircare / formulas → ingredient & OEM-focused shows
Both → one comprehensive show + one ingredient show + one professional show is usually enough for a year.
Before you sign a contract, ask yourself:
Do at least 50–70% of visitors match my target profile?
Does the organizer publish clear visitor data (countries, job roles)?
Can my products stand out at this show?
Can my team follow up leads from this region (language, pricing, logistics)?
If I could only attend two shows this year, would this be one of them?
If you can’t say “yes” to most of these, that show is probably not a priority for 2026.
You don’t need to attend every event. A small, smart combination is often more effective.
Cosmoprof Worldwide Bologna
BEAUTY DÜSSELDORF
Cosmoprof North America Las Vegas
Why: One global hub, one deep European pro show, one North American hub – enough to meet most key partners in your main markets.
China Beauty Expo (CBE) Shanghai
Cosmoprof Asia Hong Kong
in-cosmetics Global (Paris)
Why: Shanghai for volume and sourcing traffic, Hong Kong as East–West bridge, Paris for serious R&D and high-value brand owners.
Beautyworld Middle East (Dubai)
InterCHARM Moscow
Why: Together they cover Gulf, North Africa and Russian-speaking markets, which are often handled by the same regional players.
Make Trade Shows Part of a Long-Term Plan
In 2026, beauty trade shows are less about collecting free samples and more about building a focused, international network.
Instead of asking “Which show is everyone going to?”, try asking:
“In which hall, in which city, on which three days in 2026
can I meet the people who will really grow my business?”
Pick 2–4 shows that match your goals, region and product strategy, and commit to learning from them over several years – not just one edition.
If you’re planning your 2026 show calendar and want a supplier’s perspective on which salon beds, spa furniture or treatment chairs make sense for your target markets, you can always reach out to us. We’re happy to share what we see working in different regions, and how distributors and brands are using furniture and equipment to stand out at these very same shows.
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